1. Introduction

This Cookie Policy explains how SurakshaHub (operated by Qoptervzn Infocom Pvt Ltd) uses cookies and similar tracking technologies when you visit our website (www.surakshahub.com). This policy describes what cookies are, why we use them, how you can manage your cookie preferences, and the types of cookies we utilize.

By using our website, you consent to the use of cookies as described in this policy. This Cookie Policy should be read in conjunction with our Privacy Policy.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide valuable information to website owners.

Cookies allow websites to:

• Remember your preferences and settings
• Recognize you when you return to the website
• Improve your browsing experience
• Analyze how the website is used
• Deliver personalized content and advertisements
• Provide essential website functionality

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies enable core website functionality, including:

• Authentication: Keeping you logged into your account as you navigate the site
• Security: Protecting against fraudulent activity and ensuring secure transactions
• Shopping Cart: Remembering items you've added to your shopping cart
• Payment Processing: Facilitating secure payment transactions
• Load Balancing: Distributing website traffic across our servers
• Session Management: Maintaining your session state during your visit

Examples: session_id, cart_token, csrf_token, auth_token

3.2 Performance and Analytics Cookies

These cookies collect information about how you use our website, including:

• Page Views: Which pages you visit and how long you spend on them
• Navigation Patterns: How you move through the website
• Click Tracking: Which links and buttons you click
• Error Monitoring: Identifying technical issues and errors
• Traffic Sources: Understanding how you found our website
• Device Information: Browser type, screen resolution, and device type

Third-Party Services We Use:

• Google Analytics: Web analytics service that tracks and reports website traffic
• Cloudflare Analytics: Performance monitoring and security analytics

All data collected is aggregated and anonymized. We do not use this information to identify you personally.

3.3 Functionality Cookies

These cookies enable enhanced functionality and personalization:

• Language Preferences: Remembering your preferred language
• Theme Settings: Storing your display preferences (e.g., dark mode)
• Location: Remembering your location for relevant content
• Product Comparisons: Saving products you want to compare
• Notification Preferences: Remembering which notifications you've dismissed
• Form Data: Pre-filling forms with information you've previously entered

Examples: language_preference, theme_mode, location_data, user_preferences

3.4 Targeting and Advertising Cookies

These cookies are used to deliver personalized advertisements:

• Interest-Based Ads: Showing you ads based on your browsing behavior
• Retargeting: Displaying ads for products you've viewed on our website
• Ad Performance: Measuring the effectiveness of our advertising campaigns
• Frequency Capping: Limiting how many times you see the same ad
• Cross-Device Tracking: Recognizing you across different devices

Third-Party Advertising Partners:

• Google Ads: Display advertising and remarketing
• Facebook Pixel: Social media advertising and conversion tracking
• Microsoft Advertising: Search and display advertising

You can opt out of personalized advertising through your cookie preferences or ad network settings.

4. First-Party vs. Third-Party Cookies

4.1 First-Party Cookies

First-party cookies are set directly by SurakshaHub. We use these cookies to provide essential functionality, remember your preferences, and analyze website performance. These cookies are under our control and governed by our privacy policy.

4.2 Third-Party Cookies

Third-party cookies are set by external services we use, such as analytics providers, payment processors, and advertising networks. These cookies are governed by the privacy policies of the respective third parties.

Third-Party Services We Use:

• Google Analytics: Website analytics and user behavior tracking
• Google Ads: Advertising and remarketing campaigns
• Facebook: Social media integration and advertising
• Payment Gateways: Secure payment processing (Stripe, Razorpay, etc.)
• Content Delivery Networks: Fast and secure content delivery (Cloudflare)
• Email Service Providers: Email marketing and transactional emails

5. Session vs. Persistent Cookies

5.1 Session Cookies

Session cookies are temporary and are deleted when you close your browser. They are essential for basic website functionality, such as maintaining your login session and shopping cart.

5.2 Persistent Cookies

Persistent cookies remain on your device for a set period or until you manually delete them. They remember your preferences across multiple browsing sessions and enable features like "Remember Me" on login forms.

6. Why We Use Cookies

We use cookies for the following purposes:

7. How to Manage Cookies

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• View and delete cookies stored on your device
• Block all cookies from being set
• Block third-party cookies only
• Receive notifications when cookies are set
• Clear all cookies when you close the browser

7.2 Browser-Specific Instructions

7.3 Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner allowing you to:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences by category

You can change your cookie preferences at any time by accessing the cookie settings link in the website footer.

7.4 Opt-Out of Targeted Advertising

You can opt out of personalized advertising through:

• Google Ads Settings: adssettings.google.com
• Facebook Ad Preferences: facebook.com/ads/preferences
• Network Advertising Initiative: optout.networkadvertising.org
• Digital Advertising Alliance: optout.aboutads.info

8. Impact of Disabling Cookies

If you disable or reject cookies, you may experience:

• Inability to log into your account
• Shopping cart items not being saved
• Loss of personalized preferences and settings
• Reduced website functionality and performance
• Inability to complete purchases
• Repeated display of cookie consent banners

Strictly necessary cookies cannot be disabled as they are essential for the website to function correctly.

9. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies:

9.1 Web Beacons (Pixels)

Small transparent images embedded in web pages or emails to track user behavior, such as whether an email was opened or a page was viewed.

9.2 Local Storage

HTML5 local storage allows websites to store data on your device for improved performance and offline functionality.

9.3 Fingerprinting

We may collect device and browser information (e.g., screen resolution, installed fonts) for security and fraud prevention purposes.

9.4 Server Logs

Our servers automatically log information such as IP addresses, browser types, referring URLs, and access times for security and analytics purposes.

10. Cookie Retention Periods

Different cookies have different retention periods:

• Session Cookies: Deleted when you close your browser
• Authentication Cookies: 30 days (or until logout)
• Preference Cookies: 1 year
• Analytics Cookies: 2 years (Google Analytics default)
• Advertising Cookies: 90 days to 2 years (varies by provider)

11. Children's Privacy

Our website is not directed to children under the age of 18. We do not knowingly collect personal information from children through cookies or other tracking technologies. If you believe a child has provided us with personal information, please contact us immediately.

12. International Data Transfers

Some of our third-party service providers (such as Google Analytics) may transfer cookie data to servers located outside of India. These transfers are protected by appropriate safeguards, such as Standard Contractual Clauses and Privacy Shield frameworks (where applicable).

13. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices. The "Last Updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this policy periodically.

14. Your Rights

Under applicable data protection laws, you have the following rights regarding cookies:

• Right to Access: Request information about cookies stored on your device
• Right to Object: Object to the use of certain cookies
• Right to Withdraw Consent: Change your cookie preferences at any time
• Right to Delete: Delete cookies from your browser

15. Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us: